Track 10. Communication, Education and Social Media


Empirical evidence has shown the strong impact that the Internet, digital and social media have caused in Communication and Education ecosystems. But the revolution is far from consummate. In fact, the scenario keeps changing constantly due to the emergence of technological innovations, what makes new challenges arose day by day. This brings new risks that must be, first understood and then faced appropriately, but at the same time it makes this field so rich and stimulating for multidisciplinary researchers.

In this context, studies about the use of social media and its effects in education, communication, political, cultural, or social events become significant. This fact is evident in those projects trying to understand the way social networks and digital media work. The entire potential of these phenomena is still unknown, but the need of education to comprehend it, use it properly and exploit all its possibilities is already certain.

The issues related with education and diffusion present some of the most challenging and urgent aspects in connection with communication and social media. Learning how to take advantage of these new forms of communication as a way to analyze societies or to educate its members (both children and adults) constitutes one of the opportunities with greatest potential in the new media scenario. Using new communication practices, technologies, platforms, or narratives becomes a very powerful tool to stimulate positive values or behaviors in current societies.

From this approach, this track entitled “Communication, Education and Social Media” focuses on the uses of new media in educational contexts, as well as initiatives in which these media are seen as a tool to observe and change society or, in the other hand, experiences in which the possibilities and risks of digital and social media that shape the communication paradigm are analyzed.


  • Adoption of ICT and Social Media
  • Data Analytics of Media
  • Edu-Communication
  • Effects of Communication
  • Mass Media and Education
  • Narrative Processes
  • Risks of Social Media in Education Environments
  • Social Media Messages and Education
  • Youth and Social Media

Track Scientific Committee

Valeriano Piñeiro-Naval (University of Salamanca, Spain) – Chair
Patricia Sánchez-Holgado (University of Salamanca, Spain) – Chair
Adriana Segura Mariño (Pontificia Universidad Católica del Ecuador – Sede Santo Domingo, Ecuador)
Alberto Ardèvol Abreu (Universidad de La Laguna, Spain)
Carlos Arcila Calderón (Universidad de Salamanca, Spain)
Felipe Marañón Lazcano (Universidad Autónoma de Nuevo León, México)
Félix Ortega Mohedano (Universidad de Salamanca, Spain)
Juan José Igartua (Universidad de Salamanca, Spain)
Mabel Calderín Cruz (Universidad Católica Andrés Bello, Venezuela)
María Elena Rodríguez Benito (Universidad Pontificia de Salamanca, Spain)
Martín Oller Alonso (Università degli Studi di Milano, Italia)
Miguel Vicente Mariño (Universidad de Valladolid, Spain)
Nikolaos Vryzas (Aristotle University of Thessaloniki, Greece)
Ricardo Morais (Universidade da Beira Interior, Portugal)
Xabier Martínez Rolán (Universidade de Vigo, Spain)